19
UP in THE SUN
A Refuge in the South.
Ulrich Pracht calls his second garden—located over 1,000 kilometers south of his first one in Düsseldorf, on the island of Sardinia—his "mystery-shrouded green hell." Here, on the Costa Smeralda, he found a private sanctuary after the Hotel Cala di Volpe had served as the social hub of his summer vacations for over thirty years. The holiday villa—which Ulrich Pracht had originally viewed as a rental property on the recommendation of a local real estate agent (who had somewhat boldly predicted, "You will love this house—and you will buy it!")—would indeed become his new retreat. The villa is surrounded by a Mediterranean garden featuring rocks, winding paths, and grottoes. Ulrich Pracht discovered Sardinia and its "Gemstone Coast" quite by chance in the early 1970s. While scouting for new locations for his creative work, an advertising campaign for the Consortium Costa Smeralda in Der Spiegel magazine caught his eye: white sand, white horses, a stunning blonde, turquoise seas, and blue skies—all designed to entice readers to purchase holiday property there. Ulrich Pracht used the attached coupon to request further information. The material arrived by return mail, accompanied by an invitation to the Düsseldorf Hilton, where the Costa Smeralda was to be officially presented. "After a fine meal, we were shown a slide presentation," Ulrich Pracht recalls, vividly remembering the very evening on which this new love affair began. "Each image was more beautiful than the last. I was captivated—this was going to be my new location." At the conclusion of the presentation, interested parties were offered a special package: fly to Sardinia at a reduced rate, stay at the Hotel Cala di Volpe, and tour the holiday resort. "We were given a charming room in the tower, and as newlyweds, we felt absolutely euphoric." However, the Prachts declined the offer to be chauffeured around to view available plots of land. “Had we bought back then, the price would have been a bargain compared to today. But then we wouldn’t have spent thirty years at this hotel.” The Cala di Volpe would become the central hotspot in Ulrich Pracht’s life—a place that inspired him time and again. “My father—during those first ten years we traveled there—used to call it ‘Knaller di Volpe.’ And I would say: ‘Dad, it really is a blast!’ I was constantly discovering new perspectives in Sardinia, and for decades, I was one of the few photographers permitted to shoot fashion at the hotel.”
19.1
SARDINIA
Boats. Jet-set style. Wildfire.
Ulrich Pracht has indulged his passion for fast boats ever since he acquired the financial means to do so. While his early vacations on Ibiza involved a mere inflatable dinghy with an outboard motor—which he had specially flown in by the airline Paninternational—he later acquired a fast planing boat in Sardinia. He used this vessel not only during his holidays but also for spectacular, jet-set-style photo shoots. Thanks to his extensive network, friends—lending their own boats or even, on occasion, a helicopter—provided the perfect backdrop for these shoots. The fact that a boat would one day save his life ranks among the many adventurous experiences Ulrich Pracht has encountered. During a family vacation in Sardinia, he and Knut Bellinger took a Jeep excursion into the mountains, only to find themselves in an area where a forest fire was raging. The fire spread so rapidly that they were immediately threatened by the flames. "While Knut suggested fleeing further into the mountains, I chose the opposite direction and steered the Jeep toward the sea." Swimming, they eventually reached a cluster of boats, where they were taken aboard—albeit somewhat reluctantly. This event forged an even closer bond between Ulrich Pracht and Knut Bellinger.

